the south african jewellery industry has long celebrated a classic design aesthetic that tends to put masculinity and femininity in their separate boxes. today, people are more comfortable with who they are and the lines that were used to shape ideas of gender are being blurred. this is creating a shift towards a society that is embracing gender fluidity and giving creatives the platform to disrupt traditional mindsets and in turn influence industries through innovative designs and the launch of the tshepiso “landing” campaign.
tshepiso brings a whole new category into the market that is inspired by everyday life, art and breaking the rules of a traditional binary approach to design as a whole. their bold pieces caught the attention of cape town based creative and life partners anthony hinrichsen (creative director) and armand dicker (photographer). As a team, they translated their interest in the otherworldly and uniquely beautiful into stunning images of muse yongama mgqibela in “landing”, capturing the distinctive spirit of tshepiso.
pictured above solar earrings & scythe arm cuff
duel & middle of the earth pictured above
above is the sealed signet ring
a selection of the kiss, between a rock and soft place & core rings pictured above
above is the inbetween ring & moon necklace
creative direction by anthony hinrichsen @antdane
photographed by armand dicker @armanddicker
photographic assistant, sibongile mditshwa @sibo_mditshwa
makeup by amy-louise tourell @amylouise_makeup_
hair by patricia ndeke & Mira Muamba @pkmamanbonheur
nails by matthew green @nailsbymatthew_
model is yongama Mgqibela at citizen at boss models @yongamamgqibela @bossmodelsa